Action: Interactive promotional context of gambles in horse races mediated by broadcast TV merchandising via SMS. Grande Páreo da Sorte allows the consumer to win R$ 100 thousand in gambles of a Race including 13 horses, in a running match performed at the Jockey Club in São Paulo.
Mechanical Action: the gambler sends a SMS message to a pre-established number and receives a text message with the sequence of six numbers representing the animals’ indications. Automatically, your bet is validated and the result is examined weekly in a live television show.
Action: Action in order to award the client with an instantaneous gift certificate.
Mechanical Action: The award will occur when the companies participating on the promotion identify in its system the transaction corresponding to a multiple of each 19.000. The award notification is printed in Point of Sales.
Action: In order to celebrate Drogasmil’s 75-year anniversary and based on sending a pincode printed in a non-tax coupon, the clients, holders of the Drogasil card, who purchase in one of the over 30 stores, can participate of the promotion by means of SMS or WEB interaction.
Mechanical Action: For each R$ 30 in purchase, the Drogasmil client receives an alphanumeric code in the non-tax coupon. In order to participate on this promotion, you must only register the code through the promotional website www.drogasil.com.br or send an SMS message to number 72705. Televisions, scotters and houses will be raffled.
Action: the strategy of Golmaxxx was to provide the interaction with the soccer lovers and their teams by means of a mobile technology, associating interactivity and mobile phones in favor of sport. After the registration, the user follows the performance of his soccer team via SMS, by receiving news and results of matches, besides exclusive videos with the replay of the goals and the best moments of the match.
Mechanical Actions: the user sends the name of his for a Large Account and subscribe to the service, then he starts to receive in his mobile phone an exclusive and customized content on his team.
Action: Action in order to award the client with an instantaneous gift certificate.
Mechanical Action: The award will occur when the valid transaction corresponding to a multiple of each 19.000 is identified. The award notification is printed in Point of Sales. The winner has the right to spend R$ 200.00 with credit card purchases.
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